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handmade coffee mug Tag

In March we, here at Deneen Pottery, decided to do an ad campaign offering a free handmade coffee mug to those that mentioned the add when requesting a catalog on our website... I use the word 'campaign' loosely because it was just a single ad, but in a industry leading publication IQ or Innkeeping Quarterly. As PAII is the leading organization in this industry it only makes sense to test the waters with this type of an offer with them. We've always found success when working with PAII, and will continue to do so indefinitely! On a side note the president of PAII, Jay Karen, was recently here for a 'hands on' tour by our president, and my dad, Peter Deneen. To read up on that tour click here. Thanks for coming Jay, I look forward to seeing you again soon! Well, the response to that ad? It was good. And last week I began to do follow up calls to those that we sent mugs to. In the course of my calls I came across a property called Harpole's Heartland Lodge, an Illinois hunting lodge / bed and breakfast located in serene Pike County. I am a very visual person and one that likes to find connections... This connection hit me when looking at Harpole's Heartland Lodge was one of a big buck. As I've been adopted by my in-laws into the traditions of white tail hunting in northern Minnesota, anytime I see a buck my thoughts turn to the season in which we wear blaze orange and sit quietly in the woods.

All Star line-UpAll Star line-Up
By Lee Egerstrom
Economic Development Fellow
lee.egerstrom@mn2020.org A company of artists in St. Paul is proving that making art objects can sustain a small business, that entrepreneurs can survive economic cycles, and that quality can still trump quantity in this age of big box stores and mass marketing. Deneen Pottery is a family owned business that has endured various trials and tribulations since 1972. It makes hand-thrown stoneware products for institutional and business customers who want to exhibit glaze engraved logos, which result from a trademark protected process that Deneen master potters invented. The biggest categories of Deneen's 2,700 customers are hospitality industry companies such as bed and breakfasts, country inns and golf courses. Right behind are college bookstores, corporations that want promotional items for products or their corporate image, and restaurants. Renaissance festivals and community events that appeal to tourists who may be collectors is another important but smaller category, and Deneen has a small number of retailers as customers who specialize in merchandise for tourists.

As my family has been making mugs for customers for over 30 years from time to time we hear from folks like Vince Smith of Houston, Texas: Dear Niles: Approximately 12 years ago, my wife and I were in Ithaca, NY and had the pleasure of spending a night at the Rose Inn.  In a matter of days, the two mugs we purchased became my favorite [handmade coffee mugs] of all time.  Unfortunately, one of them was broken beyond recognition.  I know that’s hard to believe since they are so sturdy.

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