20 Ways to Market Your Bakery with Customized Mugs

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Marketing your bakery with custom coffee mugs can be an easy way for you to demonstrate your shop’s association with quality. Happy guests can take home a custom branded mug to sip coffee out of while they enjoy your delicious treats. Custom mugs give them a permanent reminder of the great experience they had, and make it easy to share the word with family and friends.

Our customers love that our Handmade pottery mugs are made here smack dab in heart of the Midwest USA.

  •  We were stared over 40 years ago! Opening in 1972
  • Over 24 pairs of hands touch each mug through the production process.
  • Although amazingly uniform, no two mugs are exactly the same–each piece is as unique as the treats you create!

Deneen Pottery has partnered with many bakeries to create mugs that represent the high quality and craftsmanship of the establishment.  When happy guests purchase a mug, it provides more than just extra revenue, it creates a conversation piece with co-workers and friends so they can easily and frequently share their positive reviews.

The bakery industry is becoming increasingly competitive in today’s market, meaning owners have to do everything in their power to stand out from other shops in town.

With more than 2,800 commercial bakeries and 6,700 retail bakeries operating throughout the country, the need to set your own store apart has never been more important. So how can you distinguish yourself, beyond offering the best bread around?

If you operate a bakery, creative marketing can be a big boon to business. Take a look at all the unique ways bakeries can expand their audience – here are 20 ways a bakery can distinguish themselves with customized coffee mugs

1) Sell Customized Coffee Mugs

Customers love to show support for their favorite brands, including the bakeries they visit. Provide them with a way to show their love by selling customized coffee mugs bearing your bakery’s logo. Hand-crafted stoneware can make a huge impact on your customers, giving you a unique way to market your business. Whenever someone uses your mug, your bakery will enjoy a boost in impressions.

2) Use Mugs as Memorabilia

While this may be common sense, memorabilia that’s unique will always sell much quicker than something that’s been seen before. Sometimes, the most successful forms of marketing are as straight-forward as creating an attractive logo that captures attention and placing it on your items to spread awareness. Once you’ve made a distinct and appealing logo for your bakery, reach out to a custom mug company to place them on a unique piece of memorabilia.

3) Put Together Gift Baskets that Includes Your Mugs

The holidays are upon us and that creates a new opportunity for your bakery – gift baskets. You can put a few creative gift baskets together that includes a branded mug, a few of your best baked goods, some coffee and anything else you can think of. People will appreciate the fact that they don’t have to buy each item individually.

4) Use Mugs In-Store

If you have an area where customers can enjoy a coffee and pastry, let patrons use your customized mugs to enjoy their beverage in-store. Not only will this get them using the mugs and experiencing their quality first-hand, it’s a much more environmentally-friendly option over disposable cups.

5) Send Mugs to Local Bloggers to Get on Their Good Side

Buzz around your bakery can grow much quicker when you have influencers talking up the good aspects of your brand. Influential bloggers can build news around your bakery if you provide them with an exceptional experience. Send them a mug as a gift and encourage them to visit and review your bakery. By providing them with a gift upfront, it will help ensure that the relationship gets off on solid ground.

6) Use SnapChat to Reach a Younger Generation

If you’re targeting millennials, this is the best platform to reach them – 71% of Snapchat users are under 34 years old. Develop a custom geofilter for users to play with and take some snaps of your mugs or customers enjoying your coffee and send it out to your followers.

7) Advertise Your Coffee Mugs on Facebook

Use Facebook Ads to target people who have bakery-related interests, within the appropriate demographics. You can get hyper-targeted on Facebook, making it a valuable marketing tool for any independent business owner. With the branded mug as the central image, you’ll have an attractive graphic to get more people looking at your ad.

8) Tweet Out Deals and Discounts for Mug Club Members

Advertise your Twitter handle around your store and encourage people to follow your account. Tweet out discounts and deals to mug club members who are always looking for another reason to visit your shop!

9) Post Pictures of your Coffee Mugs on Instagram

As one of the most powerful social media platforms out there, Instagram is a great tool for marketing your brand online. Post images of the mugs to encourage Instagram users to come in and try out your tasty treats and delicious beverages.

10) Share Pictures of Your Mugs on Pinterest

With its highly niche audience, Pinterest users are interested in attractive photos of unique items. Sign up for an account and start Pinning your coffee mugs and other attractive, bakery-centric photos that you see, and start spreading awareness of your brand.

11) Offer Mug Discounts

Offer a discount program for those coffee drinkers who bring in their mug. Frequent visitors will be happy to save a little cash, while still enjoying their favorite cup of joe from their favorite mug.

12) Use the Power of Imagery

There’s almost nothing more effective at convincing someone to visit your bakery than high-quality imagery. Have a professional photographer take shots of your customized coffee mug, filled with a steaming beverage. The purpose of your advertisements should be to make them crave what it is you’re offering.

13) Use Mugs as Decoration

You can win customers over in just a few seconds by giving them a good first impression of your bakery. The visual appeal of the interior of your store is crucial in drawing-in and retaining hungry visitors. Use your custom mugs as decorative accents throughout your bakery. The striking decor will help capture the attention of each individual that steps inside.

14) Offer Free Samples out of Your Mugs

If your bakery is lucky enough to have a solid amount of foot traffic outside the shop, slowing customers down with free samples is a great way to introduce them to the store and product. Offer the samples out of your mugs so people can experience the quality first hand. Plus, you get the added benefit of word-of-mouth marketing.

15) Give Mugs Away

If you’re feeling generous, host a special in-store, coffee mug giveaway to get some more foot traffic through your doors. People love free stuff, so get them interested in your brand by giving them what they want.

16) Find Partners Who Will Sell Your Mugs in Their Shops

Whether it’s a partnering store, a client or a supplier, try to find some opportunities where you can spread awareness of your brand. These organizations can offer your mugs for sale on their shelves while also boosting impressions of your bakery among their customers.

17) Implement an Email Marketing Plan

Email marketing is a powerful tool to help get the word our about your customized coffee mugs. Use an email marketing program, such as MailChimp, where almost everything is done for you. Pick out a template and add some automated features, develop the copy and start your campaign. Remember, whenever you’re conducting an email marketing plan, space your deliveries out so you don’t come off as a spammy marketer.

18) Use Mugs as a Central Item in Your Advertisements

Look beyond stock images or footage and try to come up with original content for your advertisements. When you have professional, consistent imagery, consumers are more likely to connect with and remember your brand. Hopefully they’ll be so attracted by the advertisement, that they’ll come in and try out some baked goods for themselves!

19) Start a Mug Club

Mug clubs are a fantastic way to develop interest, intrigue and interaction around your bakery’s brand. You can hang up the mugs of your proud members around your bakery and provide those customers with a discount whenever they use theirs.

20) Become the Expert

When you share expert knowledge about the superior mugs you sell within the industry you serve, it will help differentiate your bakery from other, more inexperienced competitors. Educating customers in-person or through an online resource center can help bakeries gain customers interested in learning more about relevant topics.

When it comes down to it, using coffee mugs to market your bakery provides a great way to spread the word about your delicious food, warm atmosphere and sustainable business. Sipping beverages out of a gorgeous, hand-crafted coffee mug will make your customers feel more important, and help keep their cup of joe warm and tasty. You can always customize your own ceramic cup with Deneen Pottery’s signature line of coffee mugs that come in a wide variety of color glazes or handles that best suit your own unique style. Contact us today to get started!

“ Blown away by the beauty ”

“The first box arrived yesterday, and my wife, who opened it up at our house, was blown away by the beauty of all four colors. I had seen photos of the red and green, but even I was surprised at how gorgeous the final product turned out. To see our J’s Pastry Shop sign emblazoned on these mugs made us feel very good about our decision to offer these to our customers. They will love them and snap them up!”


Bruch McDonald- J's Pastry Shop

“ They are so beautiful ”

“Everyone loves the mugs!!! They are so beautiful. They are supremely the best I could of ever imagined!!! LOVE THEM!! Thanks so much to you and your entire crew!!”


Pamela Matson, Great Lakes Candy Kitchen

“ To say (our logo mugs) are quite awesome would be an understatement. ”

“To say [our logo mugs] are quite awesome would be an understatement. Fantastic job, Thank you. When we start running low, you will definitely hear back from us! I will certainly refer others as well. Thanks for the great work.”


Brad Eisenberg, Palenque Coffee House

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